While it was thought that Google was going to roll out a new Penguin update that would be significant at the beginning of 2018 many are still waiting for this to happen. Link building at one time used to be easy but this is no longer the case and it can be quite complex and time-consuming but is still an important necessity for the growth of your blog.
One of the most important factors that link building is used for is to build authority to your site. This means that you have to choose carefully as to who you are going to include in your link building.
What is Link Building – Strategies & Examples
The first thing that you have to keep in mind is always to make sure that you follow the Penguin updates, not only about link building but other matters as well. The whole purpose of Google tracking links in regards to their effectiveness is to ensure that they do not spam links and for this reason, they watch closely the quality of any links that are being generated. In the past, many bloggers have relied on inferior links for their Backlinking and as a result, ended up having their website really reduced in its rankings. The speculation is that the next big thing to watch for is what is being called the Real Time Penguin. What this means is that Google is going to be constantly looking for inferior links which allows them to scrutinize even more and affect your rankings.
Always read Google Updates or Policy
You can begin by getting on the right track with your link building to start by checking out what the rules are in place according to the major search engines. The other thing to keep in mind is that less is more when it comes to links. Rather than having a ton of links in your content you want to create links that are going to be important to people and they will want to click on them.
Engage With Your Audience
While it is important that you really do focus on your link building it is also now become most important to focus on the sources for your links so that they are credible. The concept of your link building is to build authority. You can really expand your link building with your authority content if it focuses on answering questions. This is because some that are viewing your content will provide or share the link through the social platform. Just as your SEO campaign is so critical to your success so is your link building campaign. This means that you really need to work on developing it and building it up and having a concise plan for your link building. In order to be able to do this successfully, it means that you must totally educate yourself as to what link building is and the proper format to go about it.
Get Good High-Quality Links
It is not an easy task trying to attract good quality links. Naturally, you want to have links from top quality sites that are seen as experts and authorities. In order to do this, you can work on the content that provides tips and guidelines that originate from industry experts. You can have a small interview with some of these experts asking them to provide you with some content to quote and obtain a link back to them this way. When you are linking back to them they also will be open to applying a link back to your content from their site. This is a good strategy provided you are making the right choices of experts and they are applicable to the content that you are offering.
It is also important that you analyze what your links are doing. Your analytic program should be able to give you the information as to which of your links are sending you traffic. Do keep in mind that while you’re able to get this information so are the major search engines.
This is just meant to give you a heads up and an introductory as to where link building stands and where it’s going in the near future. Now is the time to really start taking a look at your link building strategies and making sure that you have the proper plan in place for your campaign.